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growing-on-linkedln

Linkedln post mastery​

What makes a good post​

Post writing masterclass​

Preserving your unique voice​

title: "Clarity: AI writing skill and editor | Addy Osmani"
image: "https://clarity.addy.ie/og.png"
description: "An open-source writing skill for AI agents and a private browser editor for clearer, more human prose without invented facts or flattened voice."
url: "https://clarity.addy.ie/"
favicon: ""
aspectRatio: "52.5"

Post types​

Showcasing new apps - Ram method​

The phases of growth on Linkedln​

Posts with video​

Posts with videos do a lot better. Check out this guy's format and copy him in order to get the best bang for your buck when it comes to app demos.

title: "www.linkedin.com"
image: ""
description: ""
url: "https://www.linkedin.com/in/rammcodes/recent-activity/all/"
favicon: ""

Here's how to post videos on Linkedln:

Video software​

Here are the best free video recording software to create nice=looking videos.

  • Screen Studio (Mac only) – The industry standard software responsible for popularizing this aesthetic among software engineers and product creators.

  • FocuSee (macOS & Windows) – A widely used cross-platform alternative that automatically applies cursor tracking, auto-zooms, gradient backdrops, and circular webcam overlays.

  • AutoZoom (macOS & Windows) – An AI-powered recorder specializing in automatic screen zooms, smooth cursor paths, and gradient background frames.

  • Canvid (Windows) – A popular Windows alternative designed to recreate Screen Studio's automatic zoom effects and background padding.

Example posts​

Product showcase example​

Let's disect this post:

title: "Peer-to-Peer LLM Engine for Cross-Device Inference | Nehanth Narendrula posted on the topic | LinkedIn"
image: "https://dms.licdn.com/playlist/vid/v2/D5605AQGU69GjeAQRyQ/thumbnail-with-play-button-overlay-high/B56aB9giLTIAC0-/0/1788812077761?e=2147483647&v=beta&t=6w0yRL7vwbAqJDWvJ6a1PWoUGBWi1TTJijCZpb4ce6E"
description: "I built a peer-to-peer inference engine that runs a large language model across any of your devices (phones, laptops, PCs, and all different hardware) from a browser tab.  Last week, I showed my phone and my Mac running Qwen 3.8 27B together. The response was far beyond what I expected: 250k views, hundreds of questions, and many offers to help build it. Thank you.  If you missed it: each device holds a slice of the model, tokens pass between them peer-to-peer over WebRTC, and the answer appears on every screen. It is open-source now, under the MIT license. (Repo in the comments)  Since the first video, performance has gone from 2.5 to 10.7 tokens a second, and the output stays bit-for-bit identical with speculative decoding on. There is still a lot to optimize. The new demo is below.  The repo has a full roadmap: multi-turn conversations, rooms that survive a device leaving, longer context, faster prefill, and more models. Every item is up for grabs. Help me build it out!  Check it out: swarmllm.ai  PS: That is still AI Nehanth on the voiceover. The original was busy writing kernels. | 230 comments on LinkedIn"
url: "https://lnkd.in/p/eW5RHBp9"
favicon: ""
aspectRatio: "71.71314741035857"

Linkedln shorts​

Yes—short-form native LinkedIn videos are a very viable growth channel for you, especially because software demos are naturally visual. Think of them as your discovery engine: a fast way for people who do not know you to see that you can build.

Use them alongside text posts, not instead of them:

  • Video: earns attention and follows.

  • Text post: explains the deeper lesson and starts discussion.

  • Product post: converts interest into testers or users.

The practical target: two short videos per week, 20–45 seconds each, uploaded directly to LinkedIn. Keep them vertical when possible, captioned, and centered on one idea. LinkedIn’s own creator resources emphasize creating authentic, useful content; current creator guidance also strongly favors short, native, captioned video rather than off-platform links. LinkedIn Create video-format guidance

What should you make?​

Your highest-potential formats:

  1. “I built this” demos
    Start with the finished product in motion, then explain the useful or surprising part.

    “I made a YouTube extension that lets you save timestamps with notes. The feature I cared about most was…”

  2. Tiny technical tutorials
    One problem, one technique, one result.

    “This React pattern prevented an entire class of stale-state bugs in my app.”

  3. Tool/library experiments
    Test a library by making something real—not just a review.

    “I used the browser MediaRecorder API to build a Loom-style recorder. Here’s what it can do—and where it breaks.”

  4. Before/after product improvements
    “I changed one screen in my app. Here’s the reason, the result, and what I’d still improve.”

  5. Developer opinions with proof
    “Most AI app demos fail this one test. Here’s the product I used to test it.”

The 30-second formula​

  • 0–2 sec: Show the result or state a sharp claim.
    “I built a free Loom clone that runs entirely in the browser.”

  • 2–7 sec: Show it working. No intro, logo, or “hey guys.”

  • 7–25 sec: Explain one technical or product insight.

  • 25–35 sec: Give the takeaway.
    “The browser APIs are powerful enough for an MVP; the hard part is handling upload and storage at scale.”

  • End: A natural CTA.
    “Would you use a local-only screen recorder?”
    Not: “Comment ‘YES’ and I’ll send it.”

Make screen-recorded code/product videos work​

For your content, a full horizontal desktop capture will often look too small on a phone. Instead:

  • Record the relevant app area—not your whole monitor.

  • Use a vertical canvas with your demo centered.

  • Add a large top-line title and captions.

  • Zoom/crop deliberately when a button, result, or line of code matters.

  • If showing code, show only the few lines needed to understand the point.

A clean workflow is: record with Screen Studio or OBS, edit/caption in CapCut, then upload the final MP4 natively to LinkedIn.

How to improve viral odds​

Optimize for retention, saves, shares, and substantive comments:

  • Put the finished result in the first frame.

  • Make the post understandable with sound off.

  • Create “I need this” or “I didn’t know that” moments.

  • Teach a lesson people can apply immediately.

  • Make each video about one narrow idea.

  • Reply thoughtfully to early comments and turn recurring questions into follow-up videos.

Avoid posting generic AI-generated “top 5 tools” videos. You will win by showing real projects, specific tradeoffs, and your genuine perspective.

Your best first short:

“I built a Loom-style Chrome extension without a backend. Here’s the 25-second demo—and the browser API that makes it possible.”

Show Loolite recording, then explain MediaRecorder in plain English. That is visual, technically credible, and aligns directly with the brand you want to build.